TOP TIPS FOR SMES STARTING OUT ON TWITTER
1. COMMITMENT
This is the first thing you should consider before creating a Twitter account. There’s no point in bring half-hearted about social media, you have to set aside time, because what’s the point of signing up to Twitter account or any other social media outlet unless you’re really going to use it? Twitter, like blogging or managing a Facebook profile, is an investment in time, so if you want to reap the benefits, commit to it.
2. THE UNWRITTEN RULE
Essentially, there are no rules to using twitter for business purposes, but when it comes to ‘tweeting’ about it, there are a number of unwritten rules and faux pas that will have your followers ‘unfollowing’ you quicker than you can shout ‘spam’
For instance, constantly tweeting about business and your website won’t win you any fans, instead add a bit of personality every now and again by commenting on trending subjects, adding useful links, retweeting others or even the talk about the programme you watched last night (as long as you know it won’t cause offence to the masses!).
Aim for a healthy balance of all of the above and by doing this it will add some healthy interest to your page and win you like-minded fans and followers.
3. WORKOUT
Echoing my first point, committing to Twitter means you need to regularly tweet in order to generate and maintain interest in your page. The main benefit to regular updates and tweets means that your network of followers are more likely to ‘retweet’ your comments to their wider audience if you tweet frequently.
Essentially, by producing regular and good content, it can pay off handsomely for you and your business. Of course too much exercise can be a bad thing… it’s about quality, not quantity!
4. SHARE THE LOVE
By highlighting a good service that you have experienced or perhaps an interesting blog that you’ve read lately or mentioning an inspirational fellow twitter user in your tweets, encourages others to do the same for you and return that compliment. This type of Twitter affection looks great for you and your business.
Like this:
~ by jennytrelfa on July 23, 2010.
Posted in PR you can do yourself, Random, The PR rules
Tags: Blogging, free PR, media, media relations, networking, PR, public relations, small business, SME'S, social media, TIPS, Twitter, uk
Mira
jennytrelfa
1 more I would add is to not Auto Tweet or Auto DM, its the most annoying thing and makes the account seem unpersonal (if thats even a word) and will also see you lose followers quickly and rightly so. Twitter is about engagement, not automated responses.
What do you think about people who just tweet out quotes from Dickens, Churhcill etc etc with some very very loose connection to business? Not my cup of tea at ll but I see so many do them, that you start to wonder.